Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled, Customer Centricity is Data Centricity: A Marketing Technology Transformation, on Wednesday, December 14, 2016 at 2:00 p.m. ET. Featured speakers, Jonathan Margulies, managing director at Winterberry Group, and Matthew Mobley, executive vice president, chief technology officer at Merkle, will examine Winterberry Group’s comprehensive research to reveal core challenges, opportunities, and best practices that can help organizations achieve data centricity, with an emphasis on marketing technology process integration.

“One of the key takeaways from Winterberry Group’s research is that once an organization moves to adopt a customer-centric business, there is still substantial risk that its technologies and approach to data will be sub-optimized, and therefore hinder true customer centricity,” said Mobley.

Today’s marketing environment is constantly changing, and organizations are faced with optimizing the marketing funnel by leveraging a vast array of technologies to enable their marketing efforts. Winterberry Group surveyed more than 200 executive thought leaders to find that, while most technologies themselves are capable, true success hinges on data and how data centric an organization is. In this complimentary webinar, attendees will learn:

• The key hurdles to achieving true data centricity

• Best practices on how to prevent your organization from sub-optimizing marketing technology investments

• How to put a step by step roadmap in place to achieve true data centricity

To register for the complimentary webinar, visit the registration site today.