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Merkle 5th Finger Ranks Among Top US Mobile Marketing Agencies

May 8, 2014
Columbia, MD

Merkle (www.merkle.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced Merkle 5th Finger’s prominent rankings in a new report from Advertising Age magazine. The Agency Report 2014 places Merkle 5th Finger among the leaders in its 25 Largest U.S. Mobile-Marketing Agency rankings. Merkle 5th Finger’s 2013 US Mobile Marketing revenue totaled over $20 million, placing the company in the 17th position for the first time. The rankings were published in the April 28 issue of Advertising Age magazine (www.adage.com).

Merkle 5th Finger announced earlier this year the 2.0 launch of ResponsiveJS. ResponsiveJS is a powerful suite of JavaScript-based technologies that can easily transform a traditional website into a responsive design site for mobile and tablet optimization. In addition, the ResponsiveJS Suite delivers up to five times faster page load time when compared to websites with unoptimized images by utilizing its unique responsive Image Optimizer. This tool delivers optimized images for each device type. In turn, the optimized images served to a device are lighter and the time it takes to render a respective webpage is reduced. Image Optimizer, the exclusive user-friendly tool, is the first of its kind to hit the market.

“Now that responsive design is being adopted by many enterprise websites, a new challenge has arisen for developers and website owners – how to ensure a fast and maintainable experience across all devices,” said Patrick Collins, SVP, digital agency group, Merkle. “We view speed as a critical component to a successful website experience, and are investing in features that not only improve site performance but maintenance and ease of deployment as well.”

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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