Merkle & Salesforce Partnership - CX Solutions

Merkle & Salesforce

As a leading global Salesforce agency partner, Merkle blends creativity and strategy with the full Salesforce technology stack to bring brands' messages to life.

Maximize your Salesforce investments through tailored, data-driven experiences.

Merkle is renowned for its unparalleled expertise in data and identity, cross-cloud integration, and digital experience, all geared towards fostering customer intimacy and delivering clear value to brands. With two decades as a Salesforce partner, our heritage as a digital agency enriches our deep understanding of the Salesforce platform and our clients' customer needs, enabling us to offer experience-execution capabilities that set us apart from other partners.

20

years as a Salesforce Partner
3,000+

Salesforce-trained staff globally
10,000+

Salesforce certifications
9

Global Partner Advisory Board Members

How Merkle fits with Salesforce

Customer Data & Identity

We put your marketers in control of your data by leveraging our proprietary Merkury platform to uncover powerful consumer insights that inform program design and optimization.

Messaging & Journeys

We extract value from your martech investment with our unique consumer understanding to effectively engage your audience in a truly omnichannel and personalized way. We apply our follow-the-sun model to engage global audiences 24/7 and reduce operation costs while driving increased engagement and transactions.

Connected Experience & Commerce

The difference between a successful product launch and a successful new part of your business is the work that begins once you’re live. Our team excels at continually optimizing your products, helping you get the most value out of your investment.

Promotions & Loyalty Management

We are the only partner with the expertise to design, build, run, and optimize your program to get the most impact out of Salesforce Loyalty Management capabilities and drive the right outcomes for your consumers and your business.

CRM & Connected Care

We believe that service and sales are an opportunity for true one-to-one relationship building to reinforce a customer’s affinity for a brand. We help clients go beyond a siloed, transactional approach to an orchestrated experience that delivers a competitive advantage.

Insights & Analytics

We ensure improvements and outcomes our team deploy have a true impact on your business. Our 1,500+ analytics experts work to provide continuous enhancement to your processes, creating a virtuous cycle that ultimately unlocks the true value of your technology investments.

Proven success stories

Learn more about Merkle & Salesforce

Merkle at Connections

Join our experts at Connections 2025 to see how agentic AI can enhance the full customer journey. You’ll learn how to get more from your Salesforce investment with the right data, structure, and roadmap.

Learn more

Merkle Martech Academy

Merkle offers an immersive ten-module series to help marketers connect the dots between Salesforce technologies and the everyday decisions, processes, and responsibilities that organizations demand.

Learn more

Merkury

Integrated directly with Salesforce, Merkury identifies anonymous customers with a cookieless ID – enhancing customer understanding without third-party cookies. The future of identity is here and available on Salesforce AppExchange.

Learn more

Connect with our alliance experts

Michel Mayor

Global Salesforce Practice Lead

Michel started his career as a technology professional within DuPont, the world-leading chemical company and inventor of Teflon. For about nine years, Michel has held various sales, marketing, and digital positions, helping 15 business lines develop and deploy CRM Strategies to effectively engage B2B and B2C clients across the world. In 2016, the CRM Programme, which Michel led as Global CRM Center of Excellence Leader, was counting 10,000+ professionals managing millions of customers across business lines.

In his current role as Global SVP, Salesforce Practice Leader at Merkle, Michel leads one of the largest Salesforce practices across the globe. He continues to be energized about helping companies leverage the power of Salesforce to unlock business outcomes through digital transformation programs – he looks forward to being Merkle’s Executive Sponsor of this project.

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Michel Mayor

https://www.linkedin.com/in/michelmayor/

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Jonah Rudman

Salesforce Alliance Lead, Americas

Jonah is responsible for growing Merkle’s Salesforce partnership in North America. Prior to joining Merkle, Jonah spent the past two decades leading technology and services partnerships at Salesforce, Amazon, and Gartner. Most recently, Jonah led strategic partnerships at Attentive, a Series E startup that is one of the most comprehensive AI Marketing platforms for leading brands.

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Jonah Rudman

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Jon Bennett

Salesforce Alliance Lead, EMEA

Jon Bennett, more fondly known as JB, is a respected IT professional with more than 25 years of experience. Currently, he holds a senior leadership role at Merkle, where he leads their Salesforce Sales & Alliance business across EMEA, while successfully leveraging his strong background working with renowned software companies, brands, and top executives. At Merkle, he develops EMEA growth strategies covering sales, partnerships, talent retention & development, and M&A. His expertise in these areas has significantly contributed to the successful expansion and effectiveness of the company's operations in the region. Prior to Merkle, JB led teams and formulated go-to-market strategies for successful SaaS companies including Salesforce, New Relic, Certinia (formerly known as FinancialForce), and Oracle.

Being a proud father of two girls, JB is a passionate ally and champion of talent development. He works closely with Merkle's internal talent development team to identify, develop, and shape the next generation of leaders. JB also proactively mentors both internally and externally to Merkle and takes great pride in seeing his mentees succeed. JB can be found running, cycling, and hiking (and in some cases all three!) across Yorkshire with his four-legged companion, Riley.

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Jon Bennett

https://www.linkedin.com/in/jonbennett/

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