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Analyst - Advanced Analytics

Location: Bengaluru, India, .
Company Description:

This opportunity is within dentsu's integrated global capability that delivers world-class, agile services across the dentsu network - Dentsu Creative, Dentsu Media and Merkle. In this role, you will be part of Merkle, enabling delivery of innovative data and technology solutions for Merkle's global brands.

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle has offices throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Job Description:
  • Convert business problem into an analytical problem by assessing available data sources and data sets
  • Solve the business problem - identify factors, test hypotheses, conduct EDA, design solution and outputs
  • Lead the team in evaluating relevant analytical techniques and choose/propose a champion model/methodology
  • Analyze, assess findings, generate insights and present recommendations through reports/dashboards/excel/presentations
  • Independently plan and execute key projects including last mile to delivery
  • Research & develop point of views on emerging problems, new ways of solving existing problems
  • Mentor and up-skill team on the analytics consulting career roadmap
  • Spot opportunities that could potentially generate new business for Ugam within existing and new client accounts
  • Bachelors in Engineering (Computer Science or relevant)
  • 3-10 years experience in to Analytics
  • Should possess skills like SQL, SAS / R, Python, Tableau/Power BI
  • Modeling techniques (linear regression, logistic regression, forecasting)
  • Supervised and unsupervised machine learning techniques
Additional Information:

More Information:

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