We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

How Can Identity Help B2B Marketers Build Better Experiences? (Vlog)

Identity is a must for B2B organizations to best reach key buyers in a privacy-safe way. Historically, organizations would manage lead generation efforts separately from their nurture, growth, and retention efforts. This resulted in disjointed teams, disjointed messaging, and cold-start problems that could be avoided if all efforts were being coordinated through one platform. At the same time, lead generation efforts largely depended on third-party cookies, which are going away.

In part two of our three part video blog series with Merkle's Beth Billingsley and ActionIQ's James Meyers, they'll share the future-proofed solution to enable marketers to increase leads, boost conversions, and improve audience intelligence, effectiveness, new customer acquisition, and revenue generation.

Check out these other resources:

Merkle B2B + ActionIQ Solutions Brief

Part 1: What's Preventing B2B Marketers From Improving Experiences (Vlog)

5 Steps to Successful CDP Adoption for Marketers