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Building a Next Generation Healthcare Experience
Connected, customer-centric, data-powered
Technology and consumerism are changing the face of healthcare, requiring healthcare brands to up their game in how they engage with consumers, patients, and HCPs. Today, most companies struggle to deliver the kind of connected health experience that consumers and providers want, often because they are hampered by legacy technologies, siloed data, operational limitations, privacy regulations, and a lack of CX-aligned organizational incentives.
But the accelerated shift to virtual health and rapid innovations in research and care delivery, made possible by AI, means that it’s time to change.
At Merkle’s Executive Health Exchange, you’ll learn what’s needed to build a next-generation connected experience, how to drive sustained organizational transformation, and how to apply state-of-the-art analytics to drive marketing effectiveness and efficiency.
In this two-day exchange, you will learn:
- How to build a data strategy that can support a connected health experience
- How to use data and measurement to turn customer, patient, and HCP engagement into value and loyalty
- What’s required to generate organizational change
- Cross-industry strategies on delivering the best health and CX experiences from your peers