Merkle & Adobe Partnership - Customer Experience (CX)

Merkle & Adobe: Powering the Future of Customer Experience Orchestration

As an industry leader in Adobe Services, we help brands tap in to the power of the platform to deepen customer relationships and maximize investment.

450+

Certifications
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Global Platinum Partners

How We Help Organizations Transform

Content Supply Chain

Brands need content that moves at the speed of customer expectation. We transform how content is created, produced, distributed, and optimized end-to-end—amplified by AI to accelerate creativity, reduce costs, and deliver relevance in every moment.

With Adobe GenStudio and AJO, this evolution requires new ways of working. We help marketing, creative, and IT teams realign around the platform so the entire content ecosystem functions as one - amplified by AI to accelerate creativity, reduce costs, and deliver relevance in every moment.

AI for CX

Websites and search aren’t disappearing; they’re evolving. The next era of discovery will be dynamically generated, relentlessly innovative, and built to serve both humans and AI agents.

Agent Orchestrator makes this shift possible, transforming how organizations design experiences by reshaping structures, workflows, and talent models for an AI first future.

Modern CRM

Today’s marketing performance depends on the fusion of CRM + Media to drive direct engagement and profitable customer growth.

Real-Time CDP sits at the center of this transformation, touching every channel and every stakeholder. We enable teams to unify funding, planning, and incentives so data becomes truly connected—and your investment delivers measurable impact.

B2B Transformation

Modern B2B buying is complex, nonlinear, and fast-changing. We help organizations transform the entire customer journey—from acquisition to ongoing operations—with experiences designed around real buyer behavior.

Account-based is no longer a marketing tactic; it’s an operating model that unites marketing, sales, and service around shared data, shared signals, and shared accountability.

Next Generation Adobe Solutions

Adobe GenStudio dentsu+, a first-to-market content supply chain solution for brands. Adobe GenStudio dentsu+ combines Adobe’s content supply chain solution suite, GenStudio, with the power of dentsu’s services, technology, and audience intelligence. Brands can now quickly and easily personalize and activate their content production at scale. 

With the integration of Adobe Experience Platform (AEP) and our proprietary identity solution, we deliver unmatched customer insights, optimized segmentation and data, and improved accuracy of customer profiles for greater 1:1 personalization. The result? More powerful customer experiences, more seamless shopping, more addressable advertising, and more loyal customers. 

Experience Concierge transforms retail by replacing static browsing with intelligent, conversational AI agents that guide every shopper from inspiration to purchase. Built on Adobe’s platform stack and powered by Merkle’s agentic frameworks, these specialized agents understand intent, recommend products, and drive higher conversions, increased AOV, and fewer returns.

Award-Winning Innovation at Adobe Summit 2025 
Merkle and dentsu received the Partner Innovation Award: GotoMarket, one of only two awards presented by the Adobe GenStudio team—recognizing our agility, innovation, and exceptional client value. 