Merkle & Movable Ink Partnership

Merkle & Movable Ink

Merkle is the preferred global agency partner for Da Vinci, Movable Ink's AI decisioning engine. Together, we help brands match the right content to each customer in real time across email, mobile, and more.

40+

Movable Ink experts at Merkle
36.6%

Average annual revenue lift with Da Vinci*
28.7%

Average annual conversion lift with Da Vinci*

How we can help you

By combining Merkle’s CRM strategy, execution, data science, and customer experience expertise with Movable Ink’s Da Vinci and Studio platforms, brands can implement and scale AI-driven personalization across their marketing programs.

Da Vinci uses AI to choose the right content for each customer, responding to signals at a scale that manual segmentation cannot match.

As the preferred global agency partner and a 2026 Partner Excellence Award winner, Merkle handles the data feeds, ESP integration, and launch design so your team isn't buried before the program even starts.

Merkle’s CRM strategy and data science give Da Vinci strong inputs and a clear plan, so personalization supports measurable business goals.

Campaign operations eat strategy time. We run the program, so your team can think rather than execute.

Clients using Da Vinci have seen an average annual revenue lift of 36.6% and conversion lift of 28.7%*.

ON-DEMAND PANELs

Where customer engagement is headed

Experts from Movable Ink, Merkle, and across the industry discuss how AI is changing customer engagement and what it takes to deliver connected experiences across email, mobile, and web.

Watch Programmatic CRM Watch Omnichannel Reality Check