Success Accelerator | Merkle Arc - Unified CX Solution

Success Accelerator

Merkle Arc

Unify your brand design, content & commerce in one architecture with Merkle Arc.

How well is your organization set up for fast, scalable digital experiences?

Our unified CX solution, Merkle Arc, can accelerate delivery, strengthen governance, and lower total cost—while preserving backend choice and brand quality.

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Scalable, future-ready, & enterprise-grade

Merkle Arc

Based on Merkle´s expertise of leading 100+ digital programs, it delivers measurable speed, consistency, & governance.

Every feature of Merkle Arc was built for speed and scale

Key Features

Fully Tokenized Design System

Over 100 enterprise-ready Figma elements, fully tokenized for consistency across every channel.

Tokenization allows seamless design-to-code workflows. Every design element becomes reusable code, cutting build time and errors.

Multi-Channel Component Library

Merkle Arc includes a Whitelabel Frontend for 80% of all building blocks you will need. From content modules to Product Detail Pages – Merkle Arcs Component Library has everything your storefront needs, ready to launch.

Using the Merkle Arc component Library allows you to build your frontend across website, mobile and storefront with a low-code approach while the tokenization allows you to rebrand elements or customize them to specific market needs.

The Merkle Arc Middleware

Our own connected middleware, based on GraphQL, enables faster onboarding of new platforms, easier replacement of existing systems, and a consistent experience across all channels – without added complexity or vendor lock-in.

Our Middleware connects the Merkle Arc Frontend to standard APIs of multiple backend solutions like Salesforce Commerce Cloud, Magnolia CMS, Storyblock CMS, Shopify or Drupal. This allows you to build your headless solution in a composable manner, and to switch backends without rebuilding frontends repeatedly.

Test Automation and Quality Assurance

Merkle Arc has integrated quality and performance measurements, foremost a fully automated testing across frontend and middleware. By harnessing the power of Playwright and Agentic Playwright, we deliver a framework that doesn’t just automate — it tests smarter, stronger, and more comprehensively.

The Merkle Arc Middleware enables faster onboarding of new platforms, easier replacement of existing systems, and a consistent experience across all channels – without added complexity or vendor lock-in.

Merkle Arc Console

Merkle Arc has a management console that gives you full transparency over your multi-brand and market frontends, your headless and composable architecture and the performance of your websites, apps and storefronts.

The Merkle Arc Console not only allows you to monitor your architecture, but also to deploy changes in brand design into all relevant front ends through best-in-class workflows.