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Cultivate Lasting Customer Loyalty with Merkle and Salesforce

Original Presentation Date

May 30, 2023

Key Takeaways

What goes into delivering modern customer experiences? In this webinar, Merkle + Salesforce Partnership experts will share:

  • Why lifelong loyalty begins with knowing your customer 
  • What is changing and impacting prizing preferences 
  • What rewards resonate with today's consumer 
  • The importance of tying ROI into your loyalty program 
  • The Merkle + Salesforce Partnership
  • Loyalty at Connections 2023

Detailed Overview

To foster enduring customer loyalty, you must have real-time customer knowledge. Join us to learn how Merkle and Salesforce can help you build a personalized view of your customers by devising tailored, data-driven membership strategies.

Presenters

Gina Fleck

VP, Head of Loyalty Experience Consulting, Merkle

David Adler

Sr. Practice Director, Salesforce CX, Merkle

Alex Drinker

VP and Global Head, Retail Industry Advisors, Salesforce

James Murphy

Sr. Manager, Retail Industry Advisor, Salesforce