Merkle, a leading technology-enabled, data-driven performance marketing agency, is collaborating with Adobe on its customer experience management (CXM) platform, Adobe Experience Platform. Through this partnership, customers who leverage both Adobe Experience Cloud and Merkle Promotions & Loyalty Solutions will now be able to take advantage of holistic customer experience management tools including coordinated experiences across enterprise system touchpoints and cross-channel targeting based on data-driven understanding of customer behavior and needs.
“Merkle is excited to expand our Adobe strategic partnership to drive new innovations and informed experiences for our clients and their customers,” said Tom Miller, Alliances Lead Americas at Dentsu Aegis Network. “Our integrated solution will enhance Adobe’s Real-Time Customer Profiles with our enriched promotions and loyalty data as a single view for planning and activation in Adobe Experience Platform.”
Merkle was selected as one of the first experience partners due to a focus on people-based marketing, unified data, consumer loyalty, and engagement. To support the growth plan of the Real-Time Customer Profile, Adobe has been working closely with its technology partner ecosystem to enable real-time customer data profiles which are either enriched by or used within existing enterprise systems.
“For brands leveraging both our promotions and loyalty solutions and Adobe Experience Platform, this partnership incorporates engagement and loyalty behavior data to deliver a rich, multi-dimensional view that enables more robust targeting, segmentation, and engagement strategy,” said Peter DeNunzio, CEO of HelloWorld, A Merkle Company.
Key benefits for customers using both Adobe Experience Platform and Merkle Promotions & Loyalty Solutions include:
● Coordinated experiences across enterprise system touchpoints
● Unified customer view
● Integration of loyalty program data (e.g., status, profile, segment, tier) into Adobe Unified Profile
● Integration of Adobe’s Real-Time Customer Profile data (e.g., campaign results, site metrics) into loyalty program for optimized member experience, segmentation, and personalization
● Cross-channel targeting based on a holistic understanding of customer behavior and needs
● Secure, compliant integration with privacy by design and governance
Merkle Promotions and Loyalty Solutions combine HelloWorld and Merkle Loyalty Solutions into one capability focused on a continuum of solutions that drive consumer loyalty and engagement. These solutions offer enterprise and global consumer engagement expertise through full-scale loyalty programs and gamified promotions such as chance-to-win programs, user-generated content contests, and digital games to drive KPIs such as acquisition, data enrichment, retention, and advocacy. To learn more visit, here.
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry's only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touchpoints and channels – all while accelerating business growth. Adobe Experience Cloud manages trillions of data transactions and $141 billion in online sales transactions annually. Industry analysts have named Adobe a clear leader in over 20 major reports focused on experience – more than any other technology company.
Kite Hill PR for Merkle