The shopping landscape has changed. Our suite of connected commerce capabilities will help you adapt
The shopping landscape has changed. New retail media partnerships bring brands a wealth of shopper data but combining that with other data points to make meaningful decisions can be challenging.
Merkle’s Merkury for Commerce brings together our identity resolution platform and leading consumer data to inform commerce strategy, planning, and activation – unlocking the ability to access shopping behavior and data across 35+ retailers in a singular ecosystem. It’s the newest addition to our suite of connected commerce capabilities that are grounded in data and identity, powered by technology, and brought to life through world-class design to deliver personal, engaging, always-on shopping experiences.
Merkury for Commerce addresses your challenges with:
Merkury for Commerce augments your brand data with audience and shopper insights at the person ID level. This enables you to overcome walled gardens and have more power in the retailer partnership to better understand:
Merkury for Commerce is unique from other data tools on the market in three distinct ways.
The insights from Merkury for Commerce enable: