We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
Programs That Connect

Programs That Connect

B-to-B Loyalty Programs That Create Pathways to New Opportunities and Business Growth

Business-to-business (B-to-B) seller-buyer relationships that evolve from successful loyalty programs have potential to invoke a long-tail impact on the broader business and consumer market.

This is the 3rd installment in this B-to-B loyalty report series, based on a survey conducted by Merkle Loyalty Solutions in April 2017 of B-to-B sellers and buyers in North America and the UK. It examines the payoffs and additional opportunities that arise due to stronger relationships, greater understanding, and shared knowledge between buyers and sellers as a result of their joint participation in B-to-B programs:

  • Beyond the increased revenues that a seller enjoys with each new business sign-up, how can connections between both B-to-B participants contribute to even greater shared success? 
  • Which factors support long-term success beyond the B-to-B relationship? 
  • How do personal preferences impact B-to-B decisions and relationships?
  • What is the spillover effect of B-to-B relationships on broader business and consumer markets?
  • How can B-to-B programs turn customers into brand advocates?

Download your free copy of the report by filling out the form on this page.

Charts from this report: