This webinar will discuss:
- The changing expectations of financial services customers and implications to marketers
- Designing experiences with a foundation in behavioral economics
- Developing an integrated and robust experience capability and culture
Today, marketing has only a fraction of seconds to influence customer actions. Brands that utilize deeper insights to tap into the human decision-making process will win in these fractional moments. During this webinar, the presenters will challenge your perceptions of what it means to be customer centric. You’ll learn how a basic knowledge of consumer behavioral drivers can help your experiences bring differentiated value amongst the noise.
Chief Client Officer, Merkle/CXM, Americas
Senior Director, Client Strategy, Merkle