Blog - Amazon and eRetail

Earlier this month, Amazon started allowing select third-party sellers to run Headline Search Ads. This added capability expands the Amazon Marketing Services available to third-party sellers, which were formerly restricted to advertising on Amazon only through Sponsored Product Ads.

Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.

Amazon is now bidding on Google Shopping ads, and is currently much more competitive in phone and tablet Google Shopping results than it is on desktop. Why might this be the case?

As a potential competitor for nearly all retailer search advertisers, Amazon had long been conspicuously absent from Google Shopping listings. That situation may be changing and it could have major ramifications for the search industry.

Amazon's Prime Day once again impacted retailers' Google advertising performance, including a significant increase in ad impressions. Read on to find out more about Prime Day's impact on retailers in paid search.

Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.