Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management (CXM) company, today announced it has received the Amazon Redshift Service Delivery designation from Amazon Web Services (AWS) as part of the AWS Service Delivery Program, further building on the strategic collaboration announced in late 2020. This designation marks the continued prioritization by Merkle to provide accurate, privacy-minded data to customer experience-focused marketers and data science teams.
Marketing and analytics teams are in need of a modern, scalable, and secure data platform to integrate customer data from disparate sources and activate privacy-safe and real-time customer experiences (CX). The Amazon Redshift Service Delivery designation is a key milestone in activating the Merkle and AWS strategic roadmap to deliver CX solutions for the brands they serve, including:
- Connected Customer 360 identity platform
- Digital and terrestrial identities
- Marketing data warehouse
- Marketing analytics
- Data clean rooms
- Integration with Customer Data Platforms (CDP)
Merkle was recently recognized by Forrester Research as a leader among the top customer database and engagement agencies and for its ability to deliver the full complement of critical services for CX-focused marketers. This designation is representative of Merkle’s ability to serve its customers in developing next-generation CX solutions leveraging Amazon Redshift. The collaboration with AWS further enables Merkle to serve clients undergoing data modernization by providing an end-to-end accelerated cloud transformation solution. The move supports the scaling of Merkle’s AWS practice with deeper collaboration in the development of products and services in the field of data and analytics.
“We are thrilled that Merkle has received this recognition, as it symbolizes our ongoing collaboration with AWS and represents one of many planned initiatives to deliver critical CX transformation solutions to organizations,” said Ankur Jain, senior vice president of cloud solutions at Merkle. “Being an Amazon Redshift Delivery Partner allows us to provide meaningful insights and uncover untapped value for businesses. Merkle now brings proven expertise in building cloud-optimized data platforms and integrating with AI/ML services on AWS.”
“We make no compromises when it comes to the safety of our customer’s data,” says Rafael Mejia, director, analytics and data management at AAA Life. “Our existing data platform was not agile, limiting the customer experiences we could deliver. We engaged Merkle to help us better serve the needs of our customers. What differentiated Merkle during the process was their cloud-first approach. Merkle presented the AWS architecture, and it made sense. There was no ‘wizardry’ around the ability to scale our database. The new solution updates daily instead of the multi-week cycle time of our old platform, and processing happens in real-time, allowing us to go to market more accurately with more responsible programs for our members.”
 The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021