We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Merkle Names Ted Stites, Customer Experience and Marketing Technology Solution Lead, Asia Pacific

April 3, 2018
Columbia, MD

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, announced the appointment of Ted Stites to executive vice president, customer experience and marketing technology solutions for Merkle’s Asia Pacific region. 

Stites will be responsible for the creation, execution, and overall performance of Merkle’s experience and marketing platform business, as well as remaining closely aligned to Merkle’s alliance and software partners. 

“I’m thrilled to be joining the Merkle team in Asia Pacific and look forward to bringing Merkle’s people-based marketing capabilities to the Asian markets — helping clients deliver superior customer experiences and build competitive advantage,” said Stites.

Stites has nearly 20 years of industry expertise in marketing analytics, optimization, and automation, working with Fortune 1000 companies. Most recently, he served as the executive vice president of customer experience at Merkle in the Americas, and before that, he was the senior vice president, digital channel optimization where he led the experience and marketing platforms solution and delivery teams. 

Prior to joining Merkle, Stites created the strategy and insights practice for digital experience agency Siteworx, as well as served as the president of Numeric Analytics, a digital analytics and optimization firm in the United States.  

Zhengda ‘Z’ Shen, president, Merkle Asia Pacific, said: “Ted has been instrumental in rapidly growing Merkle’s experience and marketing platform business both in the United States and EMEA over the past three years. With Ted’s leadership, Merkle has emerged as one of the leading United States providers in this space and earned multiple industry accolades. 

Ted’s track record of creating and growing strategic relationships with top marketing platform players like Adobe, Salesforce and Oracle will accelerate Merkle’s ability to service strategic clients at scale. I’m very excited about the market opportunities in Asia Pacific, and I look forward to having Ted join our leadership team to continue the strong growth momentum,” he added. 

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “Merkle is a key part of Dentsu Aegis’ acceleration strategy and development in the area of people-based marketing in Asia Pacific. As we continue to evolve our performance offering in the region, we also invest in our people, who are essential to unlocking the power of data to create more engaging and powerful experiences.” 

The appointment continues Dentsu Aegis’ investment of Merkle in Asia Pacific, with offices now operating in four markets Australia, China, Singapore and India.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries