Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Five Technology Trends Driving Engagement-Based Loyalty on Wednesday, January 25, 2017 at 2:00 p.m. ET. Geoffrey Smalling, CTO of 500friends, will outline the innovative ways that technology creates experiential moments to keep loyalty members engaged and drives long-term consumer value.

”Within the loyalty industry, technology and experience are coming together to create a dynamic loyalty model. Brands are able to engage and acquire the right audience, in the right place, at the right time now more than ever before,” said Smalling. “This allows loyalty program members to connect, share, and earn in powerful ways. The access to richer data creates opportunities for brands to communicate the same message across all channels, creating deeper and more lucrative engagement.”

While customers’ expectations continue to evolve, loyalty programs are bourgeoning. Program innovations are more important than ever; facilitating new ways for brands to focus on delivering seamless experiences when and where their customers prefer. During the webinar, attendees will learn how technology enables brands to utilize:

• Acquisition campaigns designed with more first-party loyalty data

• Social listening tools used within brand loyalty programs

• Persona-based, real-time loyalty messaging

• Innovative “low barrier to participate” loyalty channels

• Complementary brand partnership and loyalty program alliances

To register for the complimentary webinar, visit the registration site today.

About Merkle|500friends

Merkle|500friends is a leader in enterprise loyalty marketing solutions. Clients such as New Balance, Kiehl’s, Abercrombie & Fitch, and Deckers, depend on 500friends to help them develop and execute a differentiated and impactful customer loyalty strategy that delivers the business results they expect. The end-to-end loyalty services 500friends offers include strategic consulting, platform integration, program management and support, and analytics. The 500friends platform, Loyalty Plus is the only true SaaS platform serving global brands’ enterprise loyalty marketing and technology needs. For more information, please visit www.500friends.com.