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Press Releases

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November 01, 2022

Brands Are Bracing for Recession, but Only 3% Expect Media Channel Revenue to Drop Y/Y in Q4 2022, Merkle Performance Media Report Finds

  • Nearly half of respondents (49%) view creative as “very important” to their customer experience strategies in Q4.
  • 39% of brands have measurement and budget plans that span a broader period rather than focusing on narrow timeframes such as the “Cyber Five."
  • Less than half of respondents have inflation-related marketing strategies that vary across audiences and their unique inflation resilience.