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Latest Posts

Calculating Bid Adjustments: How to Set More Specific Bids In AdWords

Authored by: India Hutchinson |
Published on: Jul 04, 2017

In this blog, I cover all the different types of bid adjustments in AdWords, how they can be calculated, how multiple adjustments stack up against one another, and whether there are alternative, less time-consuming methods of setting more specific bids.

Topic: SEO | Paid Search

Leveraging New SERP Features to Win in SEO

Authored by: Melody Pettula |
Published on: Jun 20, 2017

In this day and age, it seems like the search results change every day. With new tests and SERP features rolling out regularly, it can be hard to keep up! In this session presented at Virtual C3, Melody Petulla walks through some of the most notable new SERP features and what they can do for your website.

Topic: SEO | Video

Responsive Ads for Display: What They Are, How They Differ and Why You Should Be Using Them!

Authored by: Ryan Skeet |
Published on: May 25, 2017

We’ve all seen our fair share of Display ads; the good, the bad and the ugly! With Responsive Ads for the GDN, Google’s given us an answer to all of our ad design problems.

Topic: SEO | Paid Search | Display

Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain

Authored by: Andy Taylor |
Published on: May 23, 2017

Google announced yesterday that its paid and organic report can now be downloaded by device. However, the report is still limited in a couple of critical ways.

Topic: Digital Marketing Channels | Paid Search | SEO

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

Baidu Adds New Spider with Rendering Job

Authored by: Hermes Ma |
Published on: Mar 28, 2017

A change in the way Baidu will crawl sites signals an elevated investment in user experience and safety on the web, bringing the platform more in line with other advanced search engines.

Topic: Technical

“Near Me” – The Rise Of Location Based Searches

Authored by: Laura Gleadhill |
Published on: Mar 07, 2017

With the ongoing rise of mobile searches and “micro-moments”, we find searches including the term “near me” are becoming more and more commonplace. According to Google, every month people visit 1.5 billion destinations related to a search. Here, I provide some insights into these searches and top tips for optimising your account to deal with them.

Topic: SEO | Paid Search | Mobile

Data-Driven Attribution Models Across Google Platforms

Authored by: Nam-Anh Tran |
Published on: Feb 14, 2017

With Google rolling out Data Driven Attribution models across its marketing platforms we couldn't resist diving into the nitty-gritty of the different platforms.

Topic: SEO | Paid Search | Display | Data and Analytics