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YouTube SEO: Everything you need to rank your videos #1 in 2021

Get discovered by your prospects on the 2nd largest search engine in the world! (Or lose them to your competition) 

Everything your current SEO agency doesn’t want you to know

Growing your YouTube presence takes more than a beautifully shot & expertly edited video. In this comprehensive guide to YouTube SEO, our strategists reveal the secrets to get YouTube’s search algorithm work in your favor. 

Everything your current SEO agency doesn’t want you to know - Keyword research that factors in the competitive landscape, planning your content for both search & browse discoverability, leveraging 3rd party tools and really diving deep into YouTube Analytics – we explain everything you need to: 

  • Be discoverable on the 2nd largest search engine with 2 billion users worldwide  

  • Avoid getting lost in the sea of 500 minutes of videos uploaded every minute 

  • Influence the crucial “I need to know” jumpstart actions in your customers’ purchase journey 

Meet The Presenters

Director & Head - SEO, Dentsu MENA
Sr. Manager - Business Strategy

Changing consumer behavior and the increasing role of video

Video’s increasing role in our daily lives doesn’t come as a surprise. From getting pre-purchase advice & reviews to learning new skills, we all rely on video for a lot more than  just entertainment. 

With more content choices than ever, people are empowered to seek out what really matters to them on a personal level. Our marketing strategies should follow suit. If video isn’t the top content choice of your marketing strategy yet, there’s no better time than now to incorporate it. Here’s why: 

  • Gen Xers account for over 1.5 billion views every day on YouTube. That's a mature target audience with real buying power 

  • 93% of millennials go to YouTube to learn how to do something. For brands looking to target the largest demographic in India, the lesson is clear. 

  • 90% of people say they discover new brands or products on YouTube. 

  • 68% of YouTube users watched YouTube to research before making a purchase decision. 

  • Watch time of “shop with me” & “review” videos has grown over 10X on mobile alone. 

  • For 87% Auto buyers, YouTube videos triggered at least one follow-up action (dealer visit, test drive, research quote & financing) 

Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting entertaining content, it’s about optimizing your content for better search rankings and requires a dedicated YouTube SEO strategy. 



What will you learn?

Factors considered by the YouTube Algorithm for Ranking

Factors considered by the YouTube Algorithm for Ranking

As a channel owner, you need to understand how does YouTube ranks the videos so you can make your own content appear before audiences! In this handbook, we will uncover some of the unpopular ranking factors used by YouTube.

The Ultimate YouTube Ranking Strategy in 2021

The Ultimate YouTube Ranking Strategy in 2021

Over the last year, YouTube has been sharing a definitive ranking strategy with brands. Known as the Hero, Hub, Hygiene model, it is a holistic video strategy that places an emphasis on the need for consistency. 

Renewed Perspective to drawing insights from YouTube Analytics

Renewed Perspective to drawing insights from YouTube Analytics

Learn how to uncover trends to see what’s working and what's not. Find out who’s watching, what they like to watch, and micro-level analytics strategy to understand how to get the best engagement for your videos! 

Still have question? We're here to help.

YouTube is the second largest search engine, with 2 billion users worldwide and 500 minutes of content uploaded every minute. With 90% of people discovering new brands or products within the platform, there are ample e-commerce opportunities. Every YouTube success story starts with engaging content, but that is only the halfway point on the road to success. By using SEO techniques, brands can reach a wider audience and improve the online presence and engagement of videos.

As with any other SEO strategy, the first stage of YouTube SEO is to analyze keyword data. New web videos are being published every day and keeping up with trends is critical. YouTube can be set as a search engine within Google Trends in order to identify terms that increase in popularity within the video platform. However, Google Trends does not give data on search volumes, but rather an indicator of ‘relative popularity'. To capture YouTube search data, use Ahrefs Keyword Explorer that includes metrics from YouTube search.  

Just like website content, video ideas can be driven by search data. SEO tools can provide YouTube search data that will help SEOs and content creators capture the interests of the consumers and give an overview of what is being searched on YouTube around a certain brand or industry

Engagement metrics such as Video Views, Channel Subscribers, Likes, Video Comments, and Estimated Watch Time define how a video ranks in YouTube. The search engine analyses the user experience metrics to determine the quality of the content. If a video has high engagement metrics, it will rank better than a video with lower metrics.  

YouTube SEO can indirectly impact these metrics. When choosing what video to display for a search, YouTube looks at different video attributes such as title, description, transcript, and/or tags. YouTube SEO ensures these attributes are optimized, allowing the video to be visible for relevant keywords. The better a video ranks organically, the more likely that the video will have higher engagement metrics.

The relationship between organic and paid search in Google has always been in the spotlight, but what about YouTube? There are two paid audiences built up from users that interact with a YouTube channel, Similar Audiences and Remarketing Audiences. Growing these audiences through organic activity, increases the volume and quality of these target groups that paid media can then use in different ad formats. These paid campaigns aim at reaching a certain marketing objective that sits in the upper or lower funnel of a customer’s journey. YouTube SEO can influence the performance of paid media across the entire funnel. This is not just enhancing brand awareness but also driving tangible results for the bottom line.

SEO techniques can be used to grow a YouTube channel organically: 

Start with extensive keyword research to inform video content ideas. 

Implement YouTube SEO best practices, shared in the Merkle Sokrati YouTube SEO Handbook

Use the website as another channel to promote video content and embed YouTube videos.   

Try experimenting with paid media and monitor the impact SEO activity can have on YouTube campaigns.