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E-A-T Your Way To SEO Success In 2022

Learn how building Expertise, Authority, and Trustworthiness can improve your Google Search rankings.

Live at 11:30 AM IST on Thu, Mar 31st, 2022

A move towards higher content quality

It is intuitive that search engines like Google are dedicated to ensuring quality content in search results, but you may wonder what exactly Google looks for in a web page. 

Join us for a 30-minute expert session on how google evaluates a website's Expertise, Authority, and Trustworthiness.

Our experts will speak on:

  • What is E-A-T
  • Importance of E-A-T in user's search experience
  • How Google evaluates it while ranking websites
  • How to uplift your content's E-A-T

Meet Our SEO Experts

VP - Business Operations, Merkle Sokrati
Content Manager - SEO
Sr. Manager - Business Operations

Is E-A-T a ranking factor for search algorithms?

E-A-T was first included in Google's guidelines for human quality raters published in 2013. Since then the SEO community has been prioritizing E-A-T to improve their Google search rankings.

We've come a long way and E-A-T has become crucial for SEO in 2022. This is especially true if your website offers products, services or information related to financial stability, health or safety. Such websites are categorized by Google as "YMYL", short for "Your Money or Your Life"

“We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could negatively impact a person’s happiness, health, financial stability, or safety.” – Google​

While E-A-T might not be a directly measurable ranking factor like page speed, but Google clearly recognizes its importance in the search experience. In fact, we might just be a Google algorithm update away that includes tangible E-A-T signals. Join us to help you make your website content E-A-T ready in 2022!

Merkle's Solutions to uplift your E-A-T

Content Strategy

High-quality and well-researched content creation services that are optimized to create a better search experience for the user and generate tangible signals that Google considers while ranking websites.

Social Leadership

Building individual thought leadership of the authors publishing the website content. A strong social profile of the individuals positively impacts the authority of the website content and can impact Google search rankings.

Industry Collaborations

Collaborating with industry-relevant publications with high domain authority to get backlinks to the website and mentions of the individuals authoring the content.