Is E-A-T a ranking factor for search algorithms?
E-A-T was first included in Google's guidelines for human quality raters published in 2013. Since then the SEO community has been prioritizing E-A-T to improve their Google search rankings.
We've come a long way and E-A-T has become crucial for SEO in 2022. This is especially true if your website offers products, services or information related to financial stability, health or safety. Such websites are categorized by Google as "YMYL", short for "Your Money or Your Life"
“We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could negatively impact a person’s happiness, health, financial stability, or safety.” – Google
While E-A-T might not be a directly measurable ranking factor like page speed, but Google clearly recognizes its importance in the search experience. In fact, we might just be a Google algorithm update away that includes tangible E-A-T signals. Join us to help you make your website content E-A-T ready in 2022!