Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Karen Pierce to vice president, Insurance. Pierce is charged with championing the growth of Merkle’s insurance industry practice by building strong relationships with senior executives in insurance organizations and executing on digital strategies.

“Merkle is the only agency with such strong capabilities across the full digital spectrum, from concept to execution,” said Pierce. “Clients today need to know where to invest next and where the technology is going in the future to stay ahead of competitors and meet the rapidly evolving needs of their customers. Merkle helps them root decisions based on data and analytics, not just gut instinct.”

Before joining Merkle, Pierce led new business development for the central United States at iCrossing. Prior to iCrossing, she spent several years with Epsilon on its direct marketing and database teams. As many clients’ budgets shifted to digital investments, Pierce turned her focus to digital marketing and since then has helped companies ground their decision-making process in data and analytics.

“Karen’s experience in the data and analytics space will help boost our efforts in the insurance industry,” said John Lee, chief strategy officer at Merkle. “She has a firm understanding of the important role that analytics plays in Merkle’s offerings to our clients and we expect her to provide excellent strategic counsel to all of our current and future insurance clients.”