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SFMC MarTech Operations - Functional Analyst

Location: geneva, .
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For  more than 30 years, Fortune 1000 companies and leading nonprofit  organizations have partnered with Merkle  to maximize the value of their  customer portfolios. The agency’s heritage in data, technology, and  analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its  combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology  drive improved marketing results and competitive advantage. With 4,400+  employees, Merkle is headquartered in Columbia, Maryland, with  additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

Lead Martech Operations projects from conception through execution including planning & scoping, research & analysis, functional design, testing, and ongoing support to scheduled campaign rollout.

Collaborate with business partners to identify and refine project proposals as well as develop project scope, timelines, estimates, and detailed work plans.

Create, analyze and/or validate detailed functional specifications with developers that align client needs to business, application, and/or operational requirements.


Essential Education/Work Qualifications:

Previous experience with campaign migration projects and running training sessions on campaign management platforms is desirable.

Good knowledge of Salesforce ecosystem and past experience in defining an integrated solutions for Martech Operations.

Knowledge of Google Analytics & Tag Manager

Conceptual understanding of REST/SOAP API, Ampscript/ HTML/JS, and capabilities to explain requirements to developers.

Knowledge of advertising and media.

Excellence in campaign testing for reliability.

Advanced understanding of campaign tagging and naming convention.

Experience with Data Integration, Data Quality, Anaytics and Campaign Management.

Experience with frontend technologies (HTML, Javascript).

Experience and skilled at interpreting data.

A natural question solver.

Must be proactive, motivated, highly-organized and a self-starter.

Preferrable Education/Work Qualifications:

Relevant Degree in related fields, Computer Science or Engineering-based preferred or comparable training, or work experience that demonstrates comparable abilities. 

Basic knowledge of CRM/Commerce Cloud use cases with Salesforce marketing platforms.

Vertical knowledge in specific industries is a plus.

Knowledge of analytics topics, such as marketing KPIs, ROI, omnichannel tracking architecture.

Experience in Datorama, CDP, Interaction Studio, GA360 Integration, Ad Studio, and Tableau

Working knowledge of AMPScript and SQL

Certifications: SFMC Admin, SFMC Email Specialist, SFMC Dev, SFMC Consultant

Certified in Salesforce Marketing Cloud is preferred.

Experience as a scrum master or in project delivery using Agile methodologies (Knowledge of Atlassian’s tools is a plus)

Additional Information:

We work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through mobile working, meaning you can work anywhere with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.

If you ever feel the need to take a break from the digital world, we love to get hands on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the foosball, ping pong table or yoga mat. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs and more. Not enough? We are full believers in education and support training, whether it be internally or externally. We support you.

If you feel inspired by us, we’ll probably be inspired by you. Join us now and apply online to make sure we match each other’s expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background, please indicate your salary expectations and possible entry date. We look forward to hearing from you!

Personal consultancies - we only work with selected partners.

Your Contact

Nalan Yuzbasi

Jr. Talent Acquisition Business Partner

Telephone: +41 44 365 25 71

*It is important to us that you suit us and we suit you! Regardless of your gender (m/f/d) and whether you like cake or not :-)

More Information:

Students & Recent Graduates: Start your career at Merkle and get on the path to success. Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.