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SFMC Technical Lead - MarTech Operations

Location: geneva, .
Company Description:

We Dream. We Do. We Deliver.

As a full-service, data-driven customer experience transformation, we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger Namics and Isobar - two leading full-service digital agencies.

Our 1200+ digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS. We are part of the global Merkle brand, the largest brand within the dentsu group, who shares with us a network of over 66,000 passionate individuals in 146 countries.

Job Description:

Help our clients solve technical and business challenges related to Marketing Operations to develop/manage scalable global campaign management solutions.

Understand and map Business Processes and Challenges into our Campaign Management Process (Technical & Functional), ensuring scalable, secure, comprehensive solution designs. Translate internal Marketing Operations playbook to operational solution for clients.

Design and then work with BA (Busines Analyst) & QA (Quality Assurance) to implement and test solutions to meet operational needs and challenges. Responsible for roll out of E2E global campaign management operations in complex projects.


Essential Education/Work Qualifications:

Comfortable working in and with a highly distributed team and organization. 

Comfortable owning a project through to delivery. 

Proven record of accomplishment of working with multi-stakeholder teams. 

Experience in a technical leadership role designing, building, and executing complex automated email campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys or Eloqua, Adobe Campaign, Epsilon, Acxiom, Yesmail, etc. 

Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences. 

Ability to take initiative as well as lead, motivate, and oversee teams to produce results. 

Solid understanding of Campaign Management, Solution design and architecture Relational database concepts, with exposure to SQL, Data management, segmentation, ETL best practices Scripting and query development Web analytics

Preferrable Education/Work Qualifications:

Relevant Degree in related fields, Computer Science or Engineering-based preferred or comparable training, or work experience that demonstrates comparable abilities. 

4+ years experience in information technology or technical marketing, with at least 2 years in a client-facing position. 

Basic knowledge of Commerce Cloud use cases with Salesforce marketing platforms.

Vertical knowledge in specific industries is a plus.

Knowledge of analytics topics, such as marketing KPIs, ROI, omnichannel tracking architecture.

Practices, Scripting and query development Web analytics

Experience in Datorama, CDP, Interaction Studio, GA360 Integration, Ad Studio, and Tableau

Integration ( REST API , SOAP API, SSJS )

Advance knowledge of Salesforce MC native scripting language ( AMPScript )

Advance knowledge of SQL

Certifications: SFMC Admin, SFMC Dev , SFMC Consultant, SF Admin

Duties and Responsibilities:

Create, manage, and present an actionable BRD (Blueprint) that aligns to the requirements of a Global Marketing Operations and overall system / integration environment.

Identify project issues / risks and present alternatives to alleviate or resolve.

Present high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities to scale up operational capabilities.

Document solutions and operational process flowcharts with great attention to detail.

Define the business process rules as per the technical flows considering the clients operational framework.

Serve as Subject Matter Expert in one or more areas of our Business and Technical process.

Be an advisor to the client Marketing and CRM team to optimize Customer Journeys.

Approach every problem and scope item as an opportunity to broaden your expertise and skill set, ensuring that new developments and tools are used to achieve efficiencies in Marketing Operations.

Ensure all data, user access and communications are GDPR/ CAN-SPAM act compliant

Additional Information:

We work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through mobile working, meaning you can work anywhere with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.

If you ever feel the need to take a break from the digital world, we love to get hands on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the foosball, ping pong table or yoga mat. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs and more. Not enough? We are full believers in education and support training, whether it be internally or externally. We support you.

If you feel inspired by us, we’ll probably be inspired by you. Join us now and apply online to make sure we match each other’s expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background, please indicate your salary expectations and possible entry date. We look forward to hearing from you!

Personal consultancies - we only work with selected partners.

Your Contact

Nalan Yuzbasi

Jr. Talent Acquisition Business Partner

Telephone: +41 44 365 25 71

*It is important to us that you suit us and we suit you! Regardless of your gender (m/f/d) and whether you like cake or not :-)

More Information:

Students & Recent Graduates: Start your career at Merkle and get on the path to success. Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.