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Market Research-IP Experienced(Manager)-Digital Experience-Merkle US

Location: Bengaluru, KA.
Company Description:

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 3600+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 21 years, Ugam has been recognized by several firms including Forrester and Gartner, named the No.1 data science company in India by Analytics Insight, and certified as a Great Place to Work�. The name Ugam comes from the ancient Sanskrit language and means �source� or �origin.� Ugam seeks to be the source of solutions for the complex problems of retailers, brands and market research firms worldwide. The name signifies the company�s position as a pioneer in the market for data and analytics, and the source of relevant actionable insights for clients.

Job Description:

Role Description:

Will play a key role in developing & executing research initiatives,reports that support our clients� businesses objectives
You will gain a deep understanding of multiple verticals and clients� businesses
You will support Client Strategy team in the U.S. through research reports and other outputs.
Perform industry and customer research, including competitive analyses, annual trend reports & support new business pitches
Should be able to translate data from multiple sources into comprehensive insights that drive marketing strategy
Developing detailed research reports across range of verticals (e.g. retail & consumer goods,high tech,financial services)
Creating briefs to support strategy development across multiple business and marketing challenges
Developing proficiency with a range of research tools across different marketing channels (e.g. search, email, display)
Interfacing with US-based team to understand project requirements and present research outputs
Tracking developments in the research space & across specific tools, to identify new opportunities for Client Strategy team
Research Analysis & Design
IC Senior
Sr. Research Analyst
Should be able to manage multiple projects and priorities to align with client strategic objectives and roadmap

Key Responsibilities:

Good at both analytical and strategic mindset
Ability to compile, assess & synthesize data from various sources
Uncover consumer insights from qualitative& quantitative research
Strong writing, presentation and communication skills
Prior experience working with international clients



Bachelors-Any field

Additional Information:

What are we looking for?

Experience in marketing or primary and secondary research
Experience translating data analysis into actionable presentations

Other information:

More Information:

Students & Recent Graduates: Start your career at Merkle and get on the path to success. Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.