Merkle-Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 750+ people team, and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.

Role :

• Setup, monitor, and manage paid media ad campaigns across multiple platforms this includes, but is not limited to Google, Facebook/Instagram, LinkedIn etc.
• Manage budgets, performance, and optimizations, ensuring campaign performance meets and exceeds client’s goals.
• Troubleshoot campaign issues relating to process, delivery, quality, and more.
• Utilize ad platforms, reporting platforms, analytics platforms, and Vendor/partner reporting solutions to analyze and report on campaign performance.
• Craft recommendations for internal teams, Sales teams, and clients that highlight future growth and development opportunities.
• Provide feedback and recommendations at all stages of the account/campaign lifecycle, highlighting strategies and best practices that can help meet client goals more effectively and efficiently.

Skills Required:

• Experience managing campaigns across multiple digital advertising channels
• Knowledge of basic media concepts, including key terminology and media math fundamentals
• Actively seeks out opportunities to learn new skills and develop their overall understanding of the paid media and analytics
• Strong written and verbal communication skills
• Excellent research and analytical skills
• Understanding of digital advertising platforms including Google Ads, Microsoft Advertising, paid social, and RTB platforms
• Working knowledge of Google Analytics, and Google Tag Manager
• Experience or Bachelor's Degree in the area of practice or related fields

Preferable - 

Display, Campaign Manager 360 (Double click manager), Social