Senior Analyst - Analytics Implementation Expert
Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organisations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.
Merkle|Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 700+ people team; and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
You have great interest and ability to spearhead analytics implementations for large organizations. You will be Subject Matter Expert and will guide other teams on analytics platforms (Google Analytics, GTM, Optimize). you have good communication skills, technical acumen and customer centric mindset. Your ability to translate business requirements to technical specifications is your strength.
Key responsibilities -
Drive end-to-end GA implementations for Web and App clients - build measurement plans, deliver GA implementation as per the timeline
Go-to person for Google Analytics related issues within company
Document, review & revise SOP document quarterly on account basis CSI scores
Mentor other team members and build GA expertise in the team
Bachelor's degree in technical field.
2-3 years of work experience with Analytics implementation
Ability to analyse data, build insights and communicate the actionable
Working knowledge of Analytics tools and reporting
Strong problem-solving and creative-thinking skills.
Customer-focused mindset and with experience in a client-facing role preferred.
At Merkle Sokrati, we don't insist on any paid certification as a part of the hiring process.