Marketing Planning & E-Retail

We put audiences at the forefront to connect the unique needs of your business and customers no matter where you’re engaging them.

Marketing can’t operate in silos. Our strategy teams use their deep industry and channel expertise to help you create media experiences that gel from touchpoint to touchpoint and use media dollars to best engage your audiences.

With customer journeys that resemble maps more than funnels, last-touch attribution won’t cut it – you need to know the value of each stop en route to a conversion. We’ll help you understand the value of each engagement so you can invest in the channels that inspire action and save on the ones that don’t.

Today’s rapidly changing environment requires analytics that keep pace. We centralize your data for timely insights that tie back to your business objectives and fuel meaningful optimizations without the lag time of other providers.

There’s an opportunity for everyone in retail media today, but personalization is key for success. We’ll craft an e-retail plan that best fits your brand’s goals and use our Merkury for Commerce identity resolution platform to create a single ecosystem for shopper insights, planning, and buying.

Client success stories


2022 Retail Media Research Report

The retail media landscape is constantly evolving, and what mattered last year is not necessarily what matters today. Retail media networks are crowding the market and becoming more sophisticated. How can retailers and brands build an innovative roadmap for success in this environment?


Woman pink wig taking selfie


Scaling-Up: Designing Tomorrow’s Experiences Today

Meeting customer expectations today means asking the big questions. How do you want your customers to feel? How can you make their lives better? And how can interactions grow into relationships? The 2023 Customer Experience Imperatives helps you navigate the entire landscape whether it your organization, your existing technology and data assets, or how to think about commerce.



More on this topic