Key Takeaways

In this webinar, you’ll learn:

• How to maximize Google’s stack to work smarter for your business
• The benefits of Google Marketing Platform and Google Cloud Platform in the cookieless future
• The importance of first-party data strategies as part of your Google approach
• How digital maturity with Google can unlock business value

Detailed Overview

Cookie deprecation and privacy regulations are changing the ways we advertise online. Central to that change is Google – as a shaper of ad tech, a platform provider, and the preeminent search destination. As such, every business needs a Google strategy to thrive in a privacy-first world – but how do you craft that effectively?

Note: This webinar was hosted by Adweek.