Overview
Content demand is accelerating faster than most organizations can scale.
As AI reshapes how customers discover, evaluate and engage with brands, B2B organizations face increasing pressure to deliver relevant, personalized and consistent experiences across every touchpoint — without multiplying operational complexity.
Join Merkle and Adobe for an exclusive executive breakfast session in Zürich, bringing together marketing, digital and customer experience leaders to explore how modern organizations are transforming their content supply chain to improve speed, efficiency and customer impact.
Through expert insights, real-world examples and peer discussion, we will explore how organizations can better connect content, data and activation to support scalable growth in increasingly complex B2B environments.
Why Attend
- Understand how AI and changing buyer behaviors are reshaping B2B customer engagement
- Discover how leading organizations are modernizing their content supply chain to scale content production and personalization
- Learn practical approaches to improving operational efficiency while maintaining brand consistency
- Hear real-world perspectives from industry leaders and transformation experts
- Connect with peers and decision-makers during an exclusive networking breakfast
Agenda
08:30 – 09:00
Breakfast & Networking
09:00 – 10:20
Expert Sessions & Discussion
- Welcome & Market Perspectives
Merkle
An overview of the key trends shaping B2B customer experience, content operations and digital transformation in 2026. - Building a Modern Content Supply Chain
Adobe
How organizations are redesigning content workflows, production and activation to support personalization at scale. - Client Perspective & Transformation Story
Rolls-Royce Solutions GmbH (TBC)
A practical discussion on modernizing content operations and enabling more connected customer experiences. - Interactive Q&A Discussion
Open exchange with speakers and attendees.
10:20 onwards
Networking & Executive Exchange
Request an invite
Who Should Attend
This session is designed for senior decision-makers and practitioners in:
- B2B Marketing
- Customer Experience & Digital
- Content Operations & Campaign Management
- Commerce & Personalization
- Digital Transformation & Innovation
Industries include manufacturing, technology, professional services, industrials and broader B2B organizations.
Secure Your Spot
Seats are intentionally limited to encourage meaningful discussion and networking.
Register now to reserve your place at CXM Mornings Zurich.
About Merkle & Adobe
Merkle, a dentsu company, is a leading customer experience management (CXM) agency, helping organizations transform data into meaningful, connected experiences.
Adobe empowers businesses to deliver personalized, data-driven customer experiences at scale through its industry-leading Experience Cloud solutions.
