November 18, 2026 | Merkle Office Zurich, Switzerland

Reimagining the B2B Content Supply Chain in the Age of AI

Register now to reserve your place for our Executive Breakfast in Zurich

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About the event

Join Merkle and Adobe at an executive breakfast in Zurich to explore how AI is changing the way B2B organizations plan, create, and deliver content. Expert sessions and peer discussion will cover real-world examples and practical ways to scale content and personalization without adding operational complexity. Seats are limited.

Why attend

Hear how leading organizations are scaling content and personalization without adding complexity. Connect with peers and decision-makers over breakfast, and leave with practical ideas for your own content operations. Designed for senior leaders and practitioners in B2B marketing, customer experience, content operations, commerce, and digital transformation.

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Meet our speakers

Nicolai Schöppenthau headshot

Nicolai Schöppenthau 
Director DXP, Merkle

Adonis El khoury headshot

Adonis El khoury 
Partner Solutions Consultant, Adobe

Adonis El khoury headshot

Thomas Häuptle Kollet 
Digital Marketing Manager, 
Rolls-Royce Solutions GmbH

Agenda

Enjoy a nice breakfast and networking with fellow B2B marketing leaders.

An overview of the key trends shaping B2B customer experience, content operations, and digital transformation in 2026.

How organizations are redesigning content workflows, production, and activation to support personalization at scale.

A customer view on turning connected systems into faster decisions and more effective execution.

An open exchange with speakers and attendees.

Continue the conversation with peers and speakers.

Events | Reimagining the B2B Content Supply Chain in the Age of AI