What's in the report

How do other brands' digital marketing efforts compare to yours across ad spend trends, business priorities, and channel-level challenges? We surveyed 250 marketing decision-makers across the US to create the Q4 2022 Performance Media Report. This quarter’s report presents significant impacts on digital marketing channel performance and explores how brands can set themselves apart today.

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Right-now trends so you can fine-tune your plans

How are factors like inflation impacting trends in digital spend? How are brands approaching the holiday season to meet consumers’ needs? The Performance Media Report uses survey data from senior marketers to answer these questions and more, showcasing what’s happening now at the channel, ad format, and organizational level.

Featured topics include:

  • Top challenges with privacy and measurement
  • Investment trends across social platforms
  • Industry-specific performance insights
  • Brands’ adjustments based on shifting consumer challenges
  • Performance Media Benchmarks
    Are we seeing growth across channels? Discover industry-level trends in paid and organic search, display, and social.
  • The Bigger Digital Picture
    Marketers’ sentiments around privacy, first-party data strategy, the holidays, and inflation are changing. Explore how to optimize audience engagement across performance media channels.
  • Considering the Whole Purchase Journey
    How can performance benchmarks and industry trends work together? Learn how to combine them for more meaningful customer experiences.