The 2020 Edition
The extensive network of Amazon-loyal customers is a gold mine for brands looking to increase their top-line revenue. However, Amazon hasn’t been known for its branding opportunities.
Before customers can become loyal to your brand, they must first understand what you’re all about. Most brands have already done this in owned and social channels, so the next step is translating your brand personality to Amazon.
In this playbook we’ll walk you through the myriad of opportunities for boosting your brand through Amazon, including what capabilities exist and how they should be leveraged to build a cohesive brand story. From creative to additional placements, to connecting media that inspires customer loyalty, get the playbook and start today.