Eighty percent of consumers are comfortable sharing data for personalization, creating a foundation for customer relationships across generations. But not every audience wants the same personalization, and one-size-fits-all strategies leave older consumers dissatisfied.

Our proprietary research shows which tactics resonate across generations, where the personalization opportunity is largest, and how brands can build a more sophisticated communications strategy that works for every age group. You’ll also see how Merkle and Braze work together to help brands activate these strategies.

• A breakdown of personalization satisfaction by generation
• A clear look at which personalization types each generation values most, including where communications represents an underinvested growth opportunity
• Practical questions to help you build a personalization strategy that reflects your full customer base