Along with following up on year-over-year consumer sentiment around privacy and personalization, this year we also delve into digital experiences and the role that authenticity and values play in the customer experience.
Download the report to discover our key findings and learn what this means for your brand. Here’s a sneak peek at the insights we will unpack:
of consumers believe brands know too much about them compared to 51% in 2021
of consumers can tell when a brand is not being authentic
of 18-29-year-olds will use a brand’s mobile app if provided with an exclusive deal or product
of consumers care more about a product being made in America than sustainable or manufactured ethically.