Experience is fast becoming a differentiator for businesses and directly affects brand loyalty. How customers feel about your brand is a better determiner of success than traditional marketing or loyalty schemes – so creating a connected, frictionless and personalised cross-channel experience for each and every customer is paramount. In essence, by leveraging data, technology and good ideas, we get your customer where you want them sooner – whether that’s shopping or using your service – because they want to interact with you.

Integrating data and technology doesn’t stop at paid channels; we need to link them together with clients’ owned assets to ensure continuity across the marketing ecosystem. Without a central hub, channels can still become fragmented or siloed in approach and overarching customer experiences. Our CX team looks to bridge that gap, sitting alongside Merkle’s marketing capabilities and built upon Merkle’s strong data and analytics capability.