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Building an effective marketing team

The Importance of Learning and Development in the Digital Age

Marketing leaders are increasingly faced with digital disruption; brands are under immense scrutiny to react quickly to technological change and consumer expectations. Creating a marketing team that can succeed in this climate is more difficult than ever before.

Building and maintaining agile employees, equipping them with the skills necessary to achieve, and creating an environment of continuous learning is the first challenge that any marketing manager should work to overcome.

In this paper, you will explore:

  • The opportunities for finding and retaining top marketing talent
  • The importance of creating a culture of learning in your team
  • The considerations for finding a training programme that suits your business needs

whitepaper