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Merkle Persicopix appointed as accredited Google Shopping partner

July 3, 2018
London, UK


Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, today announces that Merkle Periscopix has been appointed as one of the first three accredited agency partners within the Google Shopping ecosystem, following a raft of changes.

The announcement comes as Google Shopping opens up to Comparison Shopping Sites (CSS) in the European Economic Area and Switzerland, resulting in an improved customer experience and greater competition within the ecosystem.


As an accredited partner, Merkle Persicopix has built a customer Comparison Shopping Site, which will host the shopping ads of participating clients. Clients who choose Merkle Periscopix as their Comparison Shopping Partner can expect a significant fall in their cost per click. Ads served will now be displayed as ‘By Periscopix’, as opposed to ‘By Google’, on Google search engine results pages (SERP).


As one of the first preferred partners, Merkle Periscopix will be able to deliver a more cost-effective service to clients whilst also benefiting from the increased visibility of the Periscopix brand, the subsidiary of Merkle that specialises in search, programmatic media and Google analytics consulting. Merkle acquired Periscopix in 2015, as part of a series of planned international acquisitions to establish a data-driven, customer-centric marketing hub in Europe.


Tom Byrne, SVP Agency Services EMEA, Merkle commented: ““We’re excited to be one of the early movers in Google’s new Shopping ads proposition. We look forward to realising significant saving in our client spend and will continue to develop optimisation and value generating opportunities for our clients.”


About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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