September 22, 2016 – Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will present a BAI webinar titled, Maximum Recognition, Minimal Effort: How Financial Services Meets Millennials’ Emotional Needs on October 12, 2016 at 2 PM ET. Merkle presenters Brian Campbell, senior director, financial services strategy; Ethan Hanson, director, digital marketing & consumer research; and Mike Adamson, senior manager, customer experience strategy, will examine the motivational drivers of millennial purchase decisions in three financial services categories: auto insurance, mortgage lending, and digital wallets.
The webinar will also present how to discover motivations using a Neuroanalytics™ approach, and how to apply it to strategic marketing. Presenters will also uncover fascinating consistencies in the millennial mindset that will help any company targeting millennials form a game-changing strategy that addresses their subconscious desires.
In this complimentary BAI webinar, financial services marketers will learn:
- Top reasons behind millennials’ digital wallet and lending purchasing decisions
- How motivation-based insight can fuel your customer engagement strategy
- Practical scenarios on where to start and how to move your organization toward motivation-based customer engagement
In support of the webinar, Merkle’s corresponding white paper offers a comprehensive breakdown of the research on millennial buying motivations and the emotional needs that drive them. This in-depth guide focuses on unexpected insights that offer marketers a unique and effective path to resonate with this elusive group.
“We have studied the millennial mindset in detail, and we know that they are poised to reshape the economy. There are several motivational distinctions that span identity and generational shifts —and when combined with the onset of mobile, greatly influence their buying behavior. With a quantitative approach to millennial trends in financial services, we reveal findings that are crucial to the future of marketing in this industry,” said Ethan Hanson.