B2B International is the leading b2b-focused research agency.  Through our custom research solutions, we empower b2b companies to deliver superior brand, customer, and product experiences.  Our Client portfolio spans over 900 well-known brands, including half of the world’s largest 100 organizations. 

We are seeking a Research Director to win new business and lead accounts.  The Research Director role has high exposure to some of the most recognized b2b brands, and opportunities to inform and transform how they go to market.

B2B International is a Merkle B2B company in the dentsu network.  Merkle B2B is the only end-to-end b2b powerhouse that enables b2b brands to achieve best-in-class customer experiences and unrivaled brand growth through the integration of insights, analytics, technology, creative and media.

We are champions for meaningful progress,and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. B2B International is an agency of dentsu.

The Research Director / Analytics Director is a key role at B2B International in helping deliver industry-leading research to some of the world’s largest companies.  This role reports to the VP of North America and will play a significant part in leading the work that B2B International conducts for its clients in North America, in winning new business, and in contributing to the latest thinking in b2b marketing.  Key responsibilities include:

• Inquiry taking, proposal writing and pitching
• Responsible for directing research programs and for ensuring high quality deliverables throughout (including running kick-off meetings, designing questionnaires, writing strong conclusions and recommendations, and presenting research findings)
• Facilitate workshops and/or focus group moderation (virtual for the foreseeable future)
• Thought leadership e.g., white papers / articles, critical thinking capabilities, transformative thinking / innovation
• Business development e.g., outreach, conferences (most likely virtual for the short to mid-term), etc.
• Strong leadership skills e.g., leading by example, motivational, identifying and developing staff skills, etc.

This role could have more of an Analytics Director focus, for candidates that have experience with:

• Extensive knowledge of various stats

•  Application of techniques e.g. regression, latent class clustering, MaxDiff, conjoint, factor analysis, CHAID, etc.

• Support on proposal writing

• 8+ years’ experience, specifically in taking research inquiries, designing research programs and writing proposals
• Extensive questionnaire design experience writing a range of questionnaires (quant and qual) from scratch
• Experience across a range of research studies including segmentation, brand tracking, customer experience, product development, etc.
• Good knowledge of statistics e.g., MaxDiff, conjoint and latent class clustering

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

The anticipated base salary range for this position is $113,000-$174,500.  Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.