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Location: THane, .
Company Description:

This opportunity is within dentsu's integrated global capability that delivers world-class, agile services across the dentsu network - Dentsu Creative, Dentsu Media and Merkle. In this role, you will be part of Merkle, enabling delivery of innovative data and technology solutions for Merkle's global brands.


Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle has offices throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Job Description:

Years of Experience : 5 to 8 Years

Must Have Skills :

  1. Business Analyst
  2. BRD / Business Requirements Document
  3. FRD / Functional Requirements Document
  4. STT / Source to Target
  5. US client / stakeholder management
  6. SQL 

Good to Have Skills : 

  1. SDLC
  2. JIRA
  3. Agile
  4. Backend testing and acceptance
  5. Data Analysis / Data Management / DWH / Snowflake

Key Responsibilities:

  1. Interface with Solution Transformation Lead, Solution Transformation Architect, Solution Coordinator, Developers, QA, Operations to support the solution delivery process 
  2. Synthesize information into concise, readable, unambiguous written requirements supported by clear data analysis and explanations at multiple levels of detail
  3. Understand client data as well as written requirements specifications, from initial creation, through change management and solution delivery 
  4. Take direction from Solution Transformation Lead, Solution Transformation Architect, and Solution Coordinator regarding approach, scope, risks, and timelines
  5. Assist with the delivery of enhancements into production solutions by supporting the QA process, according to Merkle’s defined standards
  6. Heavy data management, organization, and analysis to support the requirements process 
  7. May have responsibility for quality assurance in the context of change requests

Key Skills and Experience:

  1. Qualified individuals having the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency
  2. Basic understanding of Data Driven Marketing, especially: Database Marketing, Direct Marketing, Email Marketing, Interactive Marketing, Digital Marketing
  3. Skilled with Microsoft Word, Excel, PowerPoint, Project and Visio or related tools
  4. Experience with use of query languages to conduct detailed data analysis
  5. Willingness and ability to learn Cloud database technology (BigQuery, Redshift, Synapse, Snowflake) in addition to SQL
  6. Basic understanding of relational database design concepts [e.g., table design, table relationships (e.g., one-to-one, one-to-many), primary and foreign key designations, etc.]
  7. Ability to articulate data analysis into summarized and actionable requirements
  8. Ability to thrive in a complex environment, rapidly comprehend and work in complex data structures 
  9. Exhibits intense curiosity, to dig beneath the superficial and identify facts 
  10. Ability to utilize data to drive to the root of questions/issues/concerns, identify next steps, and efficiently and effectively get to the resolution
  11. Ability to write detailed use cases and requirement specifications for solution delivery
  12. Experience with full lifecycle software implementations (SDLC) involving large databases is a plus
  13. Experience with test planning and use cases is a plus
  14. JIRA, Rally, or other tracking tools is a plus
  15. Agile Methodologies implementations - Scrum/Kanban models is a plus


Bachelor's / Master's in Computer Science or equivalent

Additional Information:

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.