Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Experience : 3 to 6 years

Role :

• Be responsible for day to day social media operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
• Experience in social marketing with Facebook, LinkedIn, Instagram, Twitter.
• Understand client goals, create and execute strategies to exceed defined goals
• Provide strategic insights on the landing page, ad creative etc multiple clients.
• Own, manage and grow digital channel strategies for clients.
• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
• Build, watch and maintain the digital advertising budget and track success metrics
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape and internal product development efforts
• Be accountable for Quarterly Business Review meeting and showcase business growth.
• Be responsible for Team Growth and planning personal development programs for subordinates.
• Be responsible for Quality and timely deliverables for clients requests.

• Experience working in the digital media buying & planning space with focus a on paid social strategy and execution
• Ideally would have in-platform execution experience setting up campaigns in Facebook, Twitter, Linkedin and/or Snapchat Ads Manager
• Must love and be curious about data analytics and how that affects the bottom line
• Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Bachelor’s degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment
• High level of accuracy and attention to detail
• Self-motivated, but also can work well in a team
• Ability to proactively organize daily tasks
• Keen problem-solving and troubleshooting abilities
• Drive, ability to manage details, meticulousness
• Enthusiasm for the future of brand advertising on the web and building that future with us