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Frontend CRO Developer

Location: London, England.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined the Dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

Job Description:

The Role

We’re on the lookout for an enthusiastic Frontend CRO Developer to join our Experience Analytics team where you will help our clients to optimize their websites by building experience variations using testing platforms such as Google Optimize, Adobe Target and Optimizely. 

The ideal candidate will be technically minded, a problem solver and love to code.  HTML, CSS and JavaScript/jQuery skills are a necessity, a passion for design and User Experience (UX) would be a bonus. 

As a Frontend CRO Developer in our Experience Analytics team, you will bring to life the data-driven test ideas generated by our Conversion Rate Optimisation (CRO) experts.  You will be responsible for translating test variation designs into code and then building and deploying those solutions within the chosen web testing platform whilst ensuring strong Quality Assurance (QA) throughout. 

On any given day, you could be working with a global ecommerce brand in the morning and a local services consultancy in the afternoon.  This role offers a perfect balance of client interaction, creativity, and hands-on coding. 

Life as a Frontend CRO Developer at Merkle 

You begin by joining our fantastic training programme and you’re supported from day one. In hardly any time, you’ll be an expert in using A/B testing platforms we work with and will build a solid understanding of our data-driven approach to CRO.  After that, your day to day will comprise the following: 

  • Using your HTML, CSS and JavaScript/jQuery skills to build a wide variety of different test variations within optimization tools such as Optimizely, Optimize and Target
  • Completing QA activities prior to test deployments, ensuring all work is tested and approved
  • Plan and prioritise the A/B testing strategy to meet the client’s targets 
  • Liaising with client development teams, to understand their site and ensure that tests are built without conflicts 
  • Analysing and evaluating the results of A/B tests and recommending next steps to clients 
  • Communication of test results both to direct client contacts and across wider teams in order to maximise the benefit of our learning 
  • Working across multiple client projects simultaneously and managing workload within allocated timeframe 
  • Support in implementing tracking solutions to measure onsite perforance using tag management tools such as Google Tag Manager, Tealium and Adobe Launch 
  • Career progression is huge to us here at Merkle and we’re keen to nurture and develop each individual, so they build a long-lasting career with us. 
  • Coding: Must have coding experience in HTML, CSS and JavaScript/jQuery and knowledge of responsive coding technology.
  • Detail: Problem solving with strong organizational skills and attention to detail is key. 
  • Design: Design skills are key. You will need to take insights from data and then create a mock-up of the website changes or suggestions you wish to make based on what the data has shown you.  You must have an eye for being able to visualise and mock up your ideas.
  • Analytical - You must be interested to dig into data and discover insights you can use as recommendations for your client.  
  • Curiosity: Having a curious mind-set and a desire to gain insight from data to drive actionable recommendations for clients. 
  • Work ethic: The ability to work autonomously as well as part of a team.  
  • Proactivity: Ability to identify issues and offer solutions. 
  • Communication: Friendly and engaging personality with good presentation and communication skills. 
  • Ability to think creatively and strategically. 
Additional Information:

Firstly, we suggest you apply at your earliest convenience (make sure you’ve done your research!) as our roles are always very popular and do fill quickly. We hire on a first-come basis.

In this position, you will be focusing solely on Technical Analytics so we will want to see a passion and enthusiasm for this particular area. This interest can be showcased in your research and ability to go above and beyond when looking into this area.

  • Application – When you apply you will be asked a couple of questions to showcase your interest in Analytics.
  • Online Interview - If successful then you would progress to the Online Interview. This is a chance for you to meet the team via video call, learn more about the company and showcase your skills, passion and research in person. You will also be given a coding test so you can showcase your coding ability.
  • Final Interview – If you reach the final interview, you will be asked to put together an Analytics presentation, based off a pretend client brief. Until we all return to the office you will present this over video call.

Throughout the entire process we will be wanting to learn more about you as an individual (your interests, skills and understanding of the role), your passion for this area and the research you’ve done. Don’t focus on the nerves, make sure you come prepared and ensure you interview us as well! At the end of the day you’ll be with us 5 days a week, so you want to make sure its somewhere you want to work to.

If you have any special requirements or needs throughout the interview process, please let us know so we can accommodate these.

Diversity & Inclusion

At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.

We have created six Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+.

Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry.

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

  • Career development through Merkle University and other tools; with access to courses, textbooks and mentorship
  • Private Medical Insurance, Company Pension, life insurance and other corporate benefits
  • A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.