We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Sr. Associate - Tag Management (Ref Code. - IDC)

Location: Pune, MH.
Company Description:

Merkle Sokrati is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.   

Job Description:

Overview :
The Tagging specialist is responsible for developing and implementing digital analytics tagging solutions across various digital channels. The Specialist will be responsible for analysis, development, testing, implementing, and supporting Marketing and Analytics teams.

Experience : 4-6 years

Level : Sr. Associate - II

  • Measurement strategies and drive data maturity and activation
  • On-site data layers that support our data collection activities
  • Tag management tools/platforms such as Google Tag Manager, Tealium and Adobe Launch.
  • Optimizely, Optimize and VWO.
  • Analytics (GTM/Adobe tracking and tagging for marketing and measurement.
  • Adobe or Google Analytics
  • HTML, CSS and JavaScript
  • Google Tag Manager/ Adobe Launch or Tealium.
  • Website testing technologies such as Optimizely, Google Optimize or Adobe Target
  • Adobe Experience Cloud solutions
  • CXPs/CDPs (Adobe Experience Platform, Thunderhead, Exponea, Tealium Audience Stream, Salesforce Interaction Studio).
  • MarTech / AdTech platforms
  • Google Analytics, DoubleClick and Data Management Platforms (DMPs) 
  • Implement on-site data layers that support our data collection activities 
  • Working with APIs and developing scripts to integrate datasets and build reporting & visualisation tools
Additional Information:

All your information will be kept confidential according to EEO guidelines.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.