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Social Marketing Specialist - Commerce

Location: Beaverton, OR.
Company Description:

 

Global Social Team Overview

Our Global Sport Brand does more than outfit the world's best athletes – we’re a place to explore potential and obliterate boundaries.  We look for leaders, who constantly think bigger by challenging convention while dreaming the impossible.      

Behind our marketing and communication is a force of creative experts, digital strategists and brand stewards telling stories of elite and everyday athletes, product innovation and sport moments across a range of channels from our retail stores to our service-based apps.  Social media is of particular importance to our marketing mix and often a primary lever to utilize when connecting with the hearts and minds of athletes* around the world.      

As the paradigm of brands on social media becomes increasingly complex, our brand Global Social Media team is responsible for building and deepening the comprehension of the space for the entire organization.  This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone participating or influencing the end-to-end spectrum of content creation and distribution.  Additionally, our brand's Global Social Media is responsible for the planning, programming and publishing of all global-level channels.  As such, marrying the above information with category objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior

Job Description:

Global Social Team Overview

Our Global Sport Brand does more than outfit the world's best athletes – we are a place to explore potential and obliterate boundaries.  We look for leaders, who constantly think bigger by challenging convention while dreaming the impossible.      

Behind our marketing and communication is a force of creative experts, digital strategists and brand stewards telling stories of elite and everyday athletes, product innovation and sport moments across a range of channels from our retail stores to our service-based apps.  Social media is of particular importance to our marketing mix and often a primary lever to utilize when connecting with the hearts and minds of athletes* around the world.      

As the paradigm of brands on social media becomes increasingly complex, our brand Global Social Media team is responsible for building and deepening the comprehension of the space for the entire organization.  This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone participating or influencing the end-to-end spectrum of content creation and distribution.  Additionally, our brand's Global Social Media is responsible for the planning, programming and publishing of all global-level channels.  As such, marrying the above information with category objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior

 

Social Specialist, Commerce

In this role, you will operate as a key player in the planning, technical implementation and execution of Social Commerce, spanning across the footprint of our global commerce-enabled social channels. You will sit in the Consumer Direct Marketing function and partner with Global Sport Brand Marketplace, Engineering, Merchandising, Consumer Services and Social teams to enable joyful, friction free shopping experiences. Specifically, you will be the main connection point between those internal teams and execution within Facebook Business Manager. 

You will work closely with the Social Platform Strategist to ensure our Social Commerce experiences are crafted with platform best practices to ensure we remain at the bleeding edge of consumer shopping behaviors in social media and you will be the front line to ensure seamless execution of the brief. 

 

Talent Profile 

You are a high performer and team player, a go-getter, curious and eager to innovate, and able to bring a level of detail and process to all projects. You are passionate about social platforms beyond your personal use and obsess the latest trends in mobile, social media, shopping behaviors and digital. You are comfortable working in multiple workstreams at a time that are technical, fast-moving, nuanced and developing in real time.  

 

Responsibilities

Shop Strategy Implementation 

  • Act as the primary downstream lead for the Merchandising as well as Flagship & Category Social Managers in executing Collections and enabling product tagging for our channels and creator channels, including organization and coordination ahead of publishing
  • Consult with & enable Flagship & Category Social leads as they adopt and drive social plans against aligned-to commerce strategy per platform 
  • Support Flagship & Category Social Managers as they work with Brand & CDM to define how commerce fits into their content plans
  • Work with Consumer Services to ensure technical connections are valid between new social commerce dashboards and existing CRM databases, or process & access accounts for lack of technical enablement
  • Track run of show of commerce-enabled channels and deliver on a regular basis. 
  • Daily/weekly tasks for this role include:
    • Various internal and external team meetings
    • Variety of 1:1 meetings
    • Management of Facebook Business Manager and eventually TikTok Business Center
    • Calendar ROS for social commerce posts on global-managed social media channels
    • Process management for social commerce publishing 
    • AirTable management for all calendars and other associated ROS’
    • Troubleshooting with Global Sport Brand teams and Meta (and eventually TikTok)

Create the Future

  • Partner with Engineering & Product to ensure we have the needed technical solutions in place to support a global POS
  • Partner with Merchandising to explore and define new ways to merchandise our Shops, accounting for existing best practices and developing consumer behaviors
  • Work with multiple company teams, our Global Marketplace and Media to explore new solutions and pilots
  • Work in real-time, unexpected, sport culture, and world moments with a level of flexibility, agility and strategic counsel for commerce approach in an evolving space
  • Contribute to a diverse, inclusive and respectful team environment

Identify, Test, Learn

  • Stay ahead of emerging consumer trends within the world of social commerce, elevate new opportunities and considerations as the landscape & consumer behavior evolves
  • Identify learning opportunities that support team objectives as well as the broader social commerce initiative when advising on commerce-approach
  • Contribute to a learning agenda that sharpens and evolves our approach to social commerce
  • Evaluate competitor approaches, roadmap information from platform partners, and brand priorities to elevate new approaches and opportunities   
Qualifications:
  • 2-3 years of experience on a brand social team/and or at a social agency (content development, project management, strategy or ad ops)
  • Proven experience on thinking social-first for brands FB/IG, YT, TikTok, Snapchat, TW 
  • Experience working within Ads & Business Managers for major social platforms across ads, commerce, finance, data sources, etc. 
  • Experience with merchandising and/or native social commerce
  • Early adopter and problem solver for digital platforms (Comfortable trying new tools, elevating product feedback and potential solutions that improve business outcomes, and creating and championing process improvements with social platform partners and internally at our Global Sport Brand)
  • High-level thinker with strong attention to detail and commitment to excellence
  • Multi-tasking and delegation capabilities, with ability to project manage and work on a variety of different projects at one time
  • Must have received or be willing to receive a COVID-19 vaccination by the date of hire to be considered.  Successful applicants will be required to provide proof of vaccination.
  • Must be willing to work on-site in Beaverton, Oregon 3 days per week
Additional Information:

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying

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