We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Campaign Manager (MessageGears)

Location: Minneapolis, MN.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

The role of the Campaign Manager focuses on the daily operations needed to successfully run their client's email marketing programs in cooperation with the Manager of Campaign Management.  The Campaign Manager is responsible for their clients and supervising the Campaign Specialists as they perform their tasks of the production workflow. Their main priority is project management including setting clear client expectations and ensuring the team exceeds those expectations.

Considered one of the best jobs in the company because the Campaign Manager gets exposure to almost every department, the position offers a wide variety of tasks during the day, and there is a wide variety of projects to advise and assist. 


  • Communicate effectively with clients to execute email and mobile campaigns in MessageGears ESP
  • Traffic campaign assets and maintain calendars along with communication relating to each campaign such as due dates, revisions, etc. with both internal team and client
  • Assist with account service team to lead status meetings and send weekly updates
  • Provide a second level of support to campaign specialists as necessary throughout the execution process
  • Lead and assist PMO team on special projects as needed
  • Coordinate assets between cross-functional teams and departments
  • Track hours, create charge sheets and invoices for accurate billing of time and resources
  • Assist Manager with devising actionable campaign optimization insights based on campaign analysis
  • Develop and document efficiencies in current and future processes
  • Coordinate the completion of deployment tracker including tracking/monitoring key leading indicators for success in relation to accuracy and efficiency
  • Assist Manager of Campaign Management with escalations
  • Assist with documenting and communicating RCAs internally
  • Train and support new and existing team members
  • Manage afterhours requests for clients as necessary
  • Lead team meetings, set team goals and guide team towards them
  • Work with manager to create and maintain projects for billing, time tracking and resource planning

This role’s tasks are generally allocated among the various responsibilities as follows:

Campaign Execution 10%

Special Projects 10%

Client Communication 65%

Merkle process and individual growth 10%

R&D and best practices including MessageGears platform knowledge maintenance 5%



  • 2+ years of experience with MessageGears and/or equivalent email service provider
  • Experience with personalization tactics and vendors (such as MovableInk)
  • 1-2 years SQL experience
  • HTML (Freemarker) experience
  • Demonstrated writing/communication, interpersonal and client relationship skills
  • Proven record for problem resolution and successful completion of complex projects
  • Proficient in Microsoft Office applications (Outlook, Word, Excel and PowerPoint. Access, Visio and Project are a plus)
  • Previous management/team leader role a plus
  • Proven leadership capabilities either through lead campaign management experience, Merkle interdepartment contributions or community/industry contributions
  • Demonstrated project execution and success with impeccable attention to detail and proven ability to flawlessly execute email deployments
  • Respected by peers as qualified source of information and guidance
  • Strong communication skills
  • Good team player and positive attitude
Additional Information:

All your information will be kept confidential according to EEO guidelines.

The anticipated salary range for this position is $47,920 - $69,300. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  


More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.