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Client Director - Analytics

Location: London, England.
Company Description:

The Agency

We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to-ned, best-in-class B2B agency, we are growing at a rapid and exciting pace. You will be joining a team of over 1,000 B2B specialists globally, acting as agency of record for some of the biggest and most exciting B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don’t just take our word for it – we’ve recently won The Drum’s Best Large B2B agency award.

At MB2B, we are determined to be the best - and we know that only comes from having the best people on our teams. So, as we progress and develop as a company, you will too. Within our fast growing network, there’s plenty of opportunity to develop your skillset through market-leading training schemes, including our proprietary Merkle University courses. You’ll be encouraged to be curious, to share new ideas and to be innovative and bold – we believe great ideas should come from everyone in the team. To that end we’re also actively engaged in ensuring DEI is at the heart of what we think, say and do. We work as part of the many pillars within our global and local DEI group - and strongly encourage all of our teams to be actively involved here too.

In exchange for your contribution to our award-winning company, we make sure you’ll find the right work-life balance - mental wellness is incredibly important to us so we ensure everyone takes advantage of their generous holiday allowance as well as several additional Wellness Days each year - additional days off which are enjoyed by everyone within the Dentsu group. We know right now that the ability to work remotely is as important as the ability to come together f2f as a team and agency, so we have enabled each team to build bespoke charters to identify the rhythm and cadence of when it will add value to be in the office collaborating round a table and when it’s useful to work from where suits you – all with the goal of driving success for our clients, our teams and our agency in the smartest ways possible. We’re really proud of our company values and culture, and we want you to feel fully part of that fantastic community, something we celebrate in our regular company and team socials.

Job Description:

Client Directors are the front line of Merkle, reporting to the Client Partner within the Client Services team. Our Client Directors are responsible for forming and driving successful client relationships. We ask each of them to build their own “mini-business” and provide them with all the resources and support necessary to do so. 


Our Client Directors are accountable for making their clients superstars through analytical and evidence-led decision making.  You will know you’re successful when you have delighted clients and teams of highly motivated consultants, analysts, data scientists and data engineers delivering cutting edge, commercial analytics and making a difference for customers at the shelf edge.  For this role, you will have a passion for cultivating long-term relationships with key stakeholders. 


Key Role Responsibilities  

  • Build your own portfolio of clients 

  • Sole accountability for a portfolio of clients including the client strategy, tactics, forecasts, budget, projections, and performance metrics.  

  • Understanding our clients’ implicit and explicit needs and matching our capabilities against our clients’ needs. 

  • Interpreting and providing recommendations around results and continually confirming the client’s investment is sound.  

  • Presenting complex concepts to all audiences in order to draw out the key insights in a compelling way. 

  • Make clients into superstars 

  • Continually building relationships with key stakeholders, client teams and partner agencies to provide and improve data-led strategic insights. 

  • Navigating a complex stakeholder matrix and managing priorities accordingly

  • Presenting complex concepts to all audiences and drawing out the key insights in a compelling way, to bring out the “so what”

  • Create a great place to work, learn and develop 

  • Working closely with analysts, data scientists, data engineers and delivery managers providing clear and precise briefing, interpreting the results and crafting a compelling story from the output

  • Setting a forward-looking vision, leading and inspiring at all levels of the organisation

  • Proactively working to assure a highly engaged team staffed with top talent. Hiring, retaining, developing and engaging top level talent that inspires the trust and confidence of our clients 

  • Deliver profitable growth  

  • Managing the financial aspects of business including forecasting revenue, costs, profit margins, invoicing, reporting your financials to company executives

  • Playing a significant role in new business development activities and pitches


Business Success Criteria 


Deliver Income Target (New Business) 

Meets targets for client portfolio 

Deliver Income Target (Cross Selling) 

Works across Merkle to provide the best solutions for clients 

Client Retention and Satisfaction  

Clients move from project work to retained business 

Management Information  

Manages comms up and across – positively focuses on risks and issues 

Team Retention and Engagement  

Helps to maintain an engaged team especially when they are not direct reports 




Extensive experience in relevant roles, including typically a minimum of 5 years operating at this level  

Strong experience of managing the financial aspects of the business 

Client portfolio experience including the client strategy, tactics, forecasts, budget, projections, and performance metrics 

 Managing highly engaged teams of top talent, including hiring, retaining, developing and engaging employees across all levels of the organization 


Reporting key financial information to senior stakeholders 


New business development activity and pitch involvement 


Providing insights, campaigns and planning functionality from an agency, consultancy or a client side background with the ability to influence senior stakeholders 

Mentoring and/or Coaching for a variety of roles across an organisation  


  • Strong presentation skills, with the ability to present complex concepts to all audiences and to draw out the key insights in a compelling way 
  • Passion for cultivating long-term relationships with key stakeholders 
  • Ability to build relationships with key internal and external stakeholders 
  • Managing priorities across a complex stakeholder matrix 
Additional Information:

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle Analytics social calendar, people love working here – and we hope you will too!

  • Career development through Merkle University and other training tools; with access to courses, textbooks and mentorship
  • Company Pension, life insurance, health insurance and other corporate benefits
  • Buddy and mentorship programs
  • A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days

Diversity and Inclusion

At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.

We have created seven Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+, Parents & Carers

To Apply

To apply for this role, please click the apply now button where you will be redirected to our careers site to complete a few further details.

At the point of application, the candidate must have the legal right to work in the UK as we are unable to sponsor visas as this time.

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.