Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market. 

At Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them. 

Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services. This have cross functional teams with a lot of skills and understanding of multiple capabilities, UI/UX, Frontend, Backend, Scalability, Security, Performance, Databases, Caches, Microservices, DevOps, SOA, Integration Patterns, etc. 

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market. 

At Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them. 

Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services. This have cross functional teams with a lot of skills and understanding of multiple capabilities, UI/UX, Frontend, Backend, Scalability, Security, Performance, Databases, Caches, Microservices, DevOps, SOA, Integration Patterns, etc. 

Job purpose

This is an operate role working on UNICA marketing platform / other Marketing Automation Platforms

You will be responsible for creating and maintaining customer journeys as part of our marketing

automation programs. This includes journey design and configuration, audience segmentation and

data interrogation.

Role and Responsibilities

• Plan, build and execute cross-channel communications, campaigns, and nurture

programs in a flexible and timely manner

• Manage set-up and configuration of data-driven campaigns ensuring deliverability

• Provide a problem solving and ‘point of escalation’ support function

• Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximise conversions

• Other duties, as may from time to time be required, as commensurate with the role and

the needs of the business.

• Understanding of HTML and CSS for email deployment is a plus

• Oversee campaigns from creation to analysis and reporting

• Keen eye and aptitude for troubleshooting with solutions led approach

• Understand workflow processes and systems within a marketing/sales cycle

• Excellent communication skills - written, verbal and presentation

• Must thrive in a fast paced, iterative, deadline driven environment

• Provide training and documentation for new and existing users

• Solid knowledge of email best practices and compliance

At Merkle Sokrati, we don't insist on any paid certification as a part of the hiring process.