For most retailers, search is one of the largest drivers of digital traffic and revenue. But the search landscape is more dynamic and crowded than ever. So how do you ensure your brand and your products stand out to potential customers? Understanding how to leverage PPC and PLA controls to target customers by their device, geography, behaviors, and customer intent can make all the difference between standing out and blending in.
Merkle|RKG's EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
Watch this video to get ideas and tactics you can use to drive more out of your paid search program!