Assistant Media Planner
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.
With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network, now known as dentsu International.
Coordinate weekly updates on all accounts to be shared via email with the company
Work closely with media team to review action item deliverables on a daily basis
Maintain account files and documentation on server
Maintain client media buy details
Prepare and maintain online creative traffic masters – gather ad specs to be shared with client/creative agencies
Prepare media authorizations and maintain updates
Prepare and maintain reconciliation reports, including running reports from MediaMind/DART to update booking system with current month end activity
Monitor and reconcile client/vendor billing
Issue insertion orders (IOs) and change orders (COs)
Manage due dates of tracking reports
Work with media team to track online programs – pacing, performance, etc.
Update client status reports
Prepare screenshot presentations
Traffic lead gen assets as needed
Collect leads from media partners, and organize, scrub, and prepare summaries as needed
Gather market and media research, and compile competitive spend reports
Work closely with media and account teams to develop and maintain media plans
Assist in sending vendor RFPs and collect/organize completed RFPs
Format, proof, and prepare PowerPoint presentations as needed
Prepare POVs (point of views) on opportunities presented to us
Schedule vendor meetings
LEARN AND HAVE FUN!
BA or BS degree
0-2 years of experience
Experience with DCM/Campaign Manager 360 a plus
Passion for the advertising industry
Strong analytical and problem solving skills, with solid mathematical understanding
Detail-oriented and organized
Excellent written and verbal communications skills
Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
Ability to multitask and prioritize
Creative and willing to contribute to brainstorming/strategy sessions
Positive, professional, enthusiastic, and team-oriented attitude
Related internship/job experience is a huge plus!
The anticipated salary range for this position is $47,920 - $69,300. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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